Former OpenAI researcher Zoë Hitzig warned that strong commercial incentives could eventually erode early safeguards, drawing parallels with the evolution of ...

The study, based on responses from more than 800 chief marketing officers across 15 markets, indicates that executives in the region are shifting from ...

The Hong Kong Tourism Board (HKTB) is seeking a public relations and social media agency to support its marketing activities in the Middle East, according to ...

The UAE Ministry of Education has prohibited the use of generative artificial intelligence tools for students under the age ...

BBDO emerged as the most prolific creative agency at Super Bowl 60, producing the highest number of ads during this year’s Big Game.

Qatar Airways has unveiled its first digital destination, QVerse Island, on the gaming platform Fortnite, allowing users to explore Doha through an immersive ...

Xnurta, an agentic AI-powered advertising platform, has announced a strategic partnership with global eCommerce agency Front Row to accelerate AI-driven ...

Britain’s WPP is preparing to reorganise its creative advertising operations by bringing its three main agencies under a ...

The FMCG and Tech & Durables (T&D) markets across the UAE and Saudi Arabia showed resilient but contrasting growth patterns in FY 2025, as consumers ...

As Ramadan approaches, Almarai is once again bringing back its flagship platform, “Appreciate the Blessings,” with a campaign that opts for simplicity over ...

Where growth is accelerating also highlights where competition is intensifying. In food delivery, global players like Delivery Hero and Keeta are competing ...

A highlight of the ceremony was a tribute to Najla Semaan Mazboudi, founder and managing director of SpotOn Media Services, the MENA Digital Awards and the ...