Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

If you are a marketing professional, you would know that building a proper marketing and brand strategy does require considerable time. It also depends a lot on the products that you wish to market.

As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

For marketing to be effective, it must place the right message in front of the right audience at the right time. You need a solid understanding of potential and existing customers’ needs and must ...

Teradata and Aprimo, a Teradata company that provides integrated marketing management software, have signed of a definitive agreement to acquire Munich-based eCircle, a European provider of ...

Teradata and Aprimo, a Teradata company that provides integrated marketing management software and services, announced that the acquisition of Munich-based eCircle, a European vendor in digital ...