Global restaurant chain McDonald’s has outlined its plans for growth, which includes the ambition to elevate its marketing “through creative excellence,” while its global chief marketing officer ...

Kimberly-Clark has named Luiz Sanches as its first global chief creative and design officer, per details shared with Marketing Dive. A 30-year veteran of Omnicom agency AlmapBBDO, Sanches will be ...

The Cannes Lions International Festival of Creativity, which officially kicked off June 16, draws tens of thousands of global marketing, advertising and creative professionals to the French Riviera ...

This article will make your B2B brand a global success. I was getting on a plane from Edinburgh with Ian, a very well-dressed Investment Manager who had been involved in marketing in his early years.

The largest waste is often not inside the price of an individual item or service. Instead, it lives between the decisions. Between the global brief and the local execution. Between marketing and ...

PepsiCo is reportedly conducting a global marketing review focused on artificial intelligence and technology, bringing major agency holding companies and consultancies into competition for an ...

Publicis Groupe led Forrester’s just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group after the firm recognized all three as leaders for their ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of marketing and business communications, today announced the relaunch of its suite of global ...