Sebastian Naum, co-founder at Go Global Agency has 15 years of experience in digital marketing & generated $500M+ for his clients. Hey guys, I’m Sebastian, a human being and marketer who has no choice ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know.

LOS ANGELES, Feb. 20, 2025 /PRNewswire/ -- Word-of-mouth marketing, long considered one of the most trusted drivers of consumer decisions, has entered the digital age. A new study by Snap Inc., ...

At its 2023 Snap Partner Summit, the social platform revealed new augmented reality features coming to Snapchat, as well as the AR Enterprise Services (ARES) technology suite, which brings the AR tech ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity ...

Craft soda maker Jones Soda is expanding its use of augmented reality technology with the help of creative agency August Allen, which has created a proprietary augmented reality platform for the ...

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving ...

You're currently following this author! Click to unsubscribe from email alerts. When Canadian country singer Drew Gregory was looking to promote in January his new single "Stuck," the artist and his ...

Frank Casanova is Apple's new AR boss. Apple’s augmented reality efforts have a new spokesperson. Frank Casanova has been named head of marketing for Apple’s AR offerings. Apple has been hard at work ...

Over the past decade, augmented reality (AR) technology has eased this uncertainty. By superimposing virtual objects onto a live view of physical environments, AR helps users visualize how products ...