Nearly every marketer will be asked to manage a project at some point in their career. However, not every marketer will have formal project management training. Nor will everyone necessarily feel ...

University Communications and Marketing and Regionals marketing team provides marketing and communications services to the university community. If you are seeking our support, please review our ...

Project management software: What features are necessary for marketing teams? Your email has been sent Project management is essential for an efficient and effective business. Nearly every team in ...

Marketing projects incur costs in numerous areas, including production, promotional and labor expenses. Diligent budgeting is important to keep marketing-project costs under control and maximize the ...

Over more than two decades as a brand strategist, content developer and growth platform implementer, I have witnessed the evolution of marketing strategies and the pivotal role that technology plays ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

It’s a scenario that’s all too common in Instagram DMs and on Facebook Messenger: An old acquaintance with whom you haven’t spoken in years messages you out of the blue, usually with something like, ...

We recently launched an ambitious content marketing initiative—for ourselves. As a marketing agency, we do similar projects for clients all the time. I figured that writing for ourselves, about ...